BUZZ: Art Marketing 101
Are you looking for better exposure? Greater recognition for your accomplishments? More sales? Marketing your self and your work is critical to success as an artist. Buzz: Art Marketing 101 teaches you a number of strategies aimed at helping you reach your goals. Participants will explore ways to talk about their art, find venues and buyers, set goals and take action. The five-hour workshop will take you step-by-step through a number of art marketing topics.
These include:
The Right Message for the Right Person
Getting Your Work in Front of Curators
Approaching Galleries and Art Venues
What Art Writers Need
Marketing to Art Buyers
Working with the Media
Writing effective press releases
Creating press kits
Documenting media
Street Marketing
Posters & Postcards: What works, what doesn’t
Making word-of-mouth work for you
How to building a mailing list
Marketing You, the Artist
How to Brand Yourself
Artist Statements & Resumes
Portfolios & Websites
Contacts & Networking
Developing Contacts
Why Studio Visits Are Important
The
Power of Being There
And more...
Workshop participants will receive a packet of materials that includes marketing samples, how-to instructions, media lists, and other reference resources.
Ric Kasini Kadour, owner/director of Kasini House, former Vermont editor of Art New England and co-author of the Vermont Art Guide will lead this informative workshop.